# A Proposed Product Philosophy **URL:** \ **Category:** Uncategorized\ **Created:** [12 January 2021 09:37 UTC](https://gov.indexcoop.com/t/a-proposed-product-philosophy/724 "2021-01-12T09:37:33Z")\ **Posts on this page:** 1\ **Showing post:** 6
**Author:** ![0x\_Dev](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/0x_dev/32/3906_2.png) [@0x\_Dev](https://gov.indexcoop.com/u/0x_Dev)\ **Post date:** [16 January 2021 02:16 UTC](https://gov.indexcoop.com/t/a-proposed-product-philosophy/724/6 "2021-01-16T02:16:51Z")
Great post @puniaviision, Thank you. While I want to briefly agree with @Thomas_Hepner re the current Blackrock/Vanguard elevator pitch being a useful communication tool, I really want to doubleclick on who we’re trying to help and how. I like this guiding narrative you offer: _“We consider deeply the eventual end users: a middle aged factory worker saving for retirement, a father investing in a college fund, and the young woman daring to make a bet against the status quo. If we do our jobs right, we will greatly accelerate the pace at which DeFi is adopted and make a dent in the financial future of our world.”_ This resonates with me deeply - I work for a monster TradFi org atm which does effectively add value to this audience (not all do!). What excites me about the Coop - and DPI as its first product - is it does serve your aforementioned audience. While DPI isn’t super easy to buy at this time, a very normal man/woman/other can in theory buy DPI and simply hold for years it to gain efficient and elegant exposure to DeFi (and much more potentially in time, utility, yield, etc). I think DPI’s is pretty close to perfect product-audience fit for this audience. I also really like @BigSky7 's vision statement: _“I see Index becoming a platform that enables non-technical investors to access the same returns as highly technical crypto insiders.”_. Your aforementioned audience isn’t technical, would love access to the returns that deep crypto natives source, but also won’t trust products it cannot at least conceptually get its head round. I think remembering this audience and how they think is key - if this is indeed the Coop’s agreed audience! - and needs to be borne in mind when new product proposals are coming through and build resources are being allocated. For example, while I look forward to hopefully soon using your [AMM product](https://docs.google.com/document/d/1SC60NQAVvL8OmavIc1WcY8vCH4fmZm5HOuTvJALzDh8/edit) and [FLI](https://gov.indexcoop.com/t/iip-13-flexible-leverage-index/717), these products - while extremely innovative and intelligently conceived - feel like new tools for sophisticated, crypto-natives well ahead of the curve (and potentially already well-advanced in crypto wealth accumulation). On the other hand, DPI, [CGCI](https://gov.indexcoop.com/t/iip-7-coinshares-gold-and-cryptoassets-index-lite-version-cgci-lv/242) and [Metaverse](https://gov.indexcoop.com/t/metaverse-index-updated-proposal-w-new-methodology/679) feel like products the more numerous folks on Main St would either be more likely to use, period, or be more likely to use earlier in their crypto journey. I am excited about all the product proposals coming through and would also hope to see 10 new products supported by the end of the year. I just think it’s important that at least more than one of these future 10 products (DPI) really appeals to the Main St audience you describe. I think CGCI, DPI, and Metaverse could strongly appeal to this audience, and hopefully more product proposals will too. Again, great post and, at a minimum this will stimulate debate as to who our audience is. --- _[View the full topic](https://gov.indexcoop.com/t/a-proposed-product-philosophy/724)._