# CGCI-LV Product Name **URL:** \ **Category:** Products\ **Created:** [27 January 2021 01:32 UTC](https://gov.indexcoop.com/t/cgci-lv-product-name/780 "2021-01-27T01:32:04Z")\ **Posts on this page:** 18\ **Page:** 1
**Author:** ![mcgpetch](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/mcgpetch/32/134_2.png) [@mcgpetch](https://gov.indexcoop.com/u/mcgpetch)\ **Post date:** [27 January 2021 01:32 UTC](https://gov.indexcoop.com/t/cgci-lv-product-name/780/1 "2021-01-27T01:32:04Z")
As we near closer to the launch of the Coop’s second product, the [CGCI-LV](https://gov.indexcoop.com/t/iip-7-coinshares-gold-and-cryptoassets-index-lite-version-cgci-lv/242), more in-depth analysis is being conducted around the products’ target markets, distribution, and marketing strategy. For those that missed it, I shared a post last week highlighting some of the initial target markets for the product, see [here](https://gov.indexcoop.com/t/cgci-lv-target-markets-and-upcoming-gtm/748). One topic about brand/marketing that has been making the rounds (thanks to @mestigoit on Discord in the cgci-lv discussion page!) and something that I have been pondering, is the name of the product. Admittedly, the ‘CGCI-LV’ isn’t the most memorable name. Also, I don’t want the index to be considered ‘cheaper quality’ because it is labelled as a ‘lite-version’. I’ve been considering updating the name, and have some suggestions, but I wanted to crowdsource some ideas from the Community first to see if anyone has some good ideas / suggestions. **Some Notes / Guidelines** : - The token symbol should be three characters (e.g. $XYZ), thereby mirroring the $DPI and creating brand synergy between the Coop’s products. (Perhaps all future products might want to follow this narrative as well). - Although being the obvious choice, the index name cannot be the CoinShares Gold and Cryptoassets Index since this is our original trademarked index and I do not want to confuse investors between our products. - The index name should include the CoinShares name due to our recognized, and trusted, brand name in crypto. **Suggestions** : - Token Symbol: $CGI (3 characters, similar to $DPI, and possibly future Coop products) - Index Name: CoinShares Crypto Gold Index / CoinShares Gold Index / CoinShares Bitcoin Ether Gold Index Open to hearing any suggestions and/or ideas! 🙂 ---
**Author:** ![dylan](https://avatars.discourse-cdn.com/v4/letter/d/e95f7d/32.png) [@dylan](https://gov.indexcoop.com/u/dylan)\ **Post date:** [27 January 2021 01:56 UTC](https://gov.indexcoop.com/t/cgci-lv-product-name/780/2 "2021-01-27T01:56:58Z")
I definitely like the acronym CGI 🙂 +1 to CoinShares Crypto Gold Index! ---
**Author:** ![LemonadeAlpha](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/lemonadealpha/32/2481_2.png) [@LemonadeAlpha](https://gov.indexcoop.com/u/LemonadeAlpha)\ **Post date:** [27 January 2021 05:08 UTC](https://gov.indexcoop.com/t/cgci-lv-product-name/780/3 "2021-01-27T05:08:04Z")
Coinshares Sound Money Index: $SND or $CSM ---
**Author:** ![puniaviision](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/puniaviision/32/173_2.png) [@puniaviision](https://gov.indexcoop.com/u/puniaviision)\ **Post date:** [27 January 2021 05:32 UTC](https://gov.indexcoop.com/t/cgci-lv-product-name/780/4 "2021-01-27T05:32:19Z")
I like this! Communicates value clearly to user. Maybe $CSI to keep the consistency. ---
**Author:** ![mrvls\_brkfst](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/mrvls_brkfst/32/401_2.png) [@mrvls\_brkfst](https://gov.indexcoop.com/u/mrvls_brkfst)\ **Post date:** [27 January 2021 06:33 UTC](https://gov.indexcoop.com/t/cgci-lv-product-name/780/5 "2021-01-27T06:33:45Z")
+1 to @puniaviision , $CSI is good one. CoinShares Crypto Gilts index $CCG or $CGI, CoinShares Crypto Bluechip $CCB, the CBEGI - CoinShares Bitcoin Eth Gold Index - $BEG Though I see the point of what @mestigoit is saying about product consistency and the last ‘I’ on Index indexes. ---
**Author:** ![Lavi](https://avatars.discourse-cdn.com/v4/letter/l/7ab992/32.png) [@Lavi](https://gov.indexcoop.com/u/Lavi)\ **Post date:** [27 January 2021 08:15 UTC](https://gov.indexcoop.com/t/cgci-lv-product-name/780/6 "2021-01-27T08:15:43Z")
+1 for CGI, CoinShares Crypto & Gold Index CSI is nice too. I quickly checked, there are no other coins with those acronyms on coingecko or cmc ---
**Author:** ![verto0912](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/verto0912/32/2105_2.png) [@verto0912](https://gov.indexcoop.com/u/verto0912)\ **Post date:** [27 January 2021 08:32 UTC](https://gov.indexcoop.com/t/cgci-lv-product-name/780/7 "2021-01-27T08:32:07Z")
I’m for CSI, CoinShares Sound Money Index subtly supports the view that “ETH is Money” which is a bonus! 😀 ---
**Author:** ![mestigoit](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/mestigoit/32/3610_2.png) [@mestigoit](https://gov.indexcoop.com/u/mestigoit)\ **Post date:** [27 January 2021 11:39 UTC](https://gov.indexcoop.com/t/cgci-lv-product-name/780/8 "2021-01-27T11:39:14Z")
Also liked CGI. But CSI is also good for me. I mentioned this already in other post that I prefer a strong brand fro Index, too. So I like the idea of an „I“ at the and. Let’s see if we can keep this for upcoming indexes. The user story I have in mind is: if somebody sees the token name, he remembers maybe DPI and that it is a good product. And that he will have a deeper look in to the new product. Could also be in coinshares interest. Thanks Michael for bringing up this topic here in the forum, too. Maybe it is already time to think about the token icon 😉 ---
**Author:** ![DarkForestCapital](https://avatars.discourse-cdn.com/v4/letter/d/d6d6ee/32.png) [@DarkForestCapital](https://gov.indexcoop.com/u/DarkForestCapital)\ **Post date:** [27 January 2021 12:23 UTC](https://gov.indexcoop.com/t/cgci-lv-product-name/780/9 "2021-01-27T12:23:44Z")
Agree with harmonising the ticker with an ‘I’ at the end. Coinshares Sound Money index is cool, $CSI gets my vote! ---
**Author:** ![Uncle](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/uncle/32/222_2.png) [@Uncle](https://gov.indexcoop.com/u/Uncle)\ **Post date:** [27 January 2021 12:53 UTC](https://gov.indexcoop.com/t/cgci-lv-product-name/780/10 "2021-01-27T12:53:46Z")
$CSI also leads to crime scene investigation memes 😋 Boomers love CSI ---
**Author:** ![mestigoit](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/mestigoit/32/3610_2.png) [@mestigoit](https://gov.indexcoop.com/u/mestigoit)\ **Post date:** [27 January 2021 14:39 UTC](https://gov.indexcoop.com/t/cgci-lv-product-name/780/11 "2021-01-27T14:39:04Z")
Here is just a hint from a normie. I am non English speaking native and quit new to the DeFi/Crypto space and I have to admit, that I never before heard of the term **sound money**. Keep in mind who is the target group for this product. If you did and everything is still okay. Forget about this post 😉 ---
**Author:** ![overanalyser](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/overanalyser/32/1319_2.png) [@overanalyser](https://gov.indexcoop.com/u/overanalyser)\ **Post date:** [27 January 2021 17:48 UTC](https://gov.indexcoop.com/t/cgci-lv-product-name/780/12 "2021-01-27T17:48:21Z")
A shorter ticker would be great. I prefer CGI - Coinshares Crypto Gold Index (we drop the second c). I think keeping coishares, crypto and gold in the name makes is obvious as to whats in the box. Sound money needs to be explained to the majority of people. Both acronyms have common usage, but both free on Coingecko. ---
**Author:** ![J.Z](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/j.z/32/434_2.png) [@J.Z](https://gov.indexcoop.com/u/J.Z)\ **Post date:** [27 January 2021 20:09 UTC](https://gov.indexcoop.com/t/cgci-lv-product-name/780/14 "2021-01-27T20:09:05Z")
I am a fan of $CGI as well. While I actually do like “Sound Money” for an english speaking audience, @mestigoit’s comment is an important one to consider given that the target is european, including many non-english-speaking. How might a Swede translate “Sound Money” in their head? ---
**Author:** ![mestigoit](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/mestigoit/32/3610_2.png) [@mestigoit](https://gov.indexcoop.com/u/mestigoit)\ **Post date:** [27 January 2021 20:49 UTC](https://gov.indexcoop.com/t/cgci-lv-product-name/780/15 "2021-01-27T20:49:28Z")
When I read the word sound and I didn’t know about the term „sound money“ I thought of this > **[Sound (geography)](https://en.m.wikipedia.org/wiki/Sound_(geography))** > > In geography, a sound is a large sea or ocean inlet, deeper than a bight and wider than a fjord; or a narrow sea or ocean channel between two bodies of land (see also strait). > There is little consistency in the use of "sound" in English-language place names. > A sound is often formed by the seas flooding a river valley. This produces a long inlet where the sloping valley hillsides descend to sea-level and continue beneath the water to form a sloping sea floor. The Marlborough Sounds in New Zeala... And I can’t tell you why… but one is for sure. User journey are always unique 😉 ---
**Author:** ![J.Z](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/j.z/32/434_2.png) [@J.Z](https://gov.indexcoop.com/u/J.Z)\ **Post date:** [27 January 2021 21:28 UTC](https://gov.indexcoop.com/t/cgci-lv-product-name/780/16 "2021-01-27T21:28:38Z")
Hmmm… based on this maybe “Sound Money” is in fact a good name for a european customer. It might conjure an image of a tremendous ROI, enough to flood a river valley! 😉 ---
**Author:** ![Uncle](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/uncle/32/222_2.png) [@Uncle](https://gov.indexcoop.com/u/Uncle)\ **Post date:** [27 January 2021 21:39 UTC](https://gov.indexcoop.com/t/cgci-lv-product-name/780/17 "2021-01-27T21:39:47Z")
Sound money = Flawless money ---
**Author:** ![Sorranart](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/sorranart/32/161_2.png) [@Sorranart](https://gov.indexcoop.com/u/Sorranart)\ **Post date:** [27 January 2021 23:22 UTC](https://gov.indexcoop.com/t/cgci-lv-product-name/780/18 "2021-01-27T23:22:09Z")
+1 for “$CGI” and "Coinshares Crypto Gold Index " 😀 ---
**Author:** ![MrMadila](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/mrmadila/32/4002_2.png) [@MrMadila](https://gov.indexcoop.com/u/MrMadila)\ **Post date:** [5 February 2021 13:33 UTC](https://gov.indexcoop.com/t/cgci-lv-product-name/780/19 "2021-02-05T13:33:54Z")
If gold is the higher % of the index then GCI makes more sense to me but I see most people are either CGI or CSI so I’m +1 for $CGI