Love the details and transparency in this post! I also think this is exactly the right approach to take. We’ve hit product-market fit for a few key products that have driven amazing growth for the Coop. Focusing on scalability (incl stakeholder management and reducing tech debt) is the natural next step for many startups in this phase, and will set us up for even more growth in the future.
One note – I’m surprised not to see an effort towards expanding engineering resources, given that resource constraints are driving some of this issue. Curious if you can shed more light there!