# INDEX.labs - an idea to consider

**URL:** <https://gov.indexcoop.com/t/index-labs-an-idea-to-consider/1712>\
**Category:** Products\
**Created:** [11 June 2021 20:09 UTC](https://gov.indexcoop.com/t/index-labs-an-idea-to-consider/1712 "2021-06-11T20:09:23Z")\
**Posts on this page:** 1\
**Showing post:** 13

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**Author:** ![DefiJesus](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/defijesus/32/843_2.png) [@DefiJesus](https://gov.indexcoop.com/u/DefiJesus)\
**Post date:** [14 June 2021 01:55 UTC](https://gov.indexcoop.com/t/index-labs-an-idea-to-consider/1712/13 "2021-06-14T01:55:50Z")

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> [@Thomas\_Hepner](#):
>
> **your intention with INDEX.labs is to make it easier to launch simple funds**

Not only, but also. This proposal also helps us test very complex products in the real world.

Glad to see someone trying to champion this. Simple products may not offer much competitive advantage, but they feature very low maintenance and upfront costs. If one of these simple products hits product market fit it might bring significant AUM.

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