We should consider first up-leveling this discussion to a higher level question:
What will be our framework for working with marketing partners?
These are high quality partners with a well thought out concept. But all partnerships raise a higher level of questions (eg, fee splits, long term expectations, duration of deals, what to do if partners don’t promote the product well in the future, etc etc.)
Forgive me if we already have a general partnership framework.
Exciting times!