# Portuguese Podcast Sponsorship **URL:** \ **Category:** Growth + Marketing\ **Created:** [4 May 2021 00:07 UTC](https://gov.indexcoop.com/t/portuguese-podcast-sponsorship/1419 "2021-05-04T00:07:20Z")\ **Posts on this page:** 5\ **Page:** 1
**Author:** ![DefiJesus](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/defijesus/32/843_2.png) [@DefiJesus](https://gov.indexcoop.com/u/DefiJesus)\ **Post date:** [4 May 2021 00:07 UTC](https://gov.indexcoop.com/t/portuguese-podcast-sponsorship/1419/1 "2021-05-04T00:07:20Z")
Hello Coopers, After translating a couple of articles to Portuguese, I needed to find a place to publish them since I don’t have my own blog (and creating one just to publish this one article defeats the whole purpose). So I started to look for Portuguese “crypto-influencers” that might be interested in publishing my translated post on their blogs. The biggest influencer, that runs the biggest Portuguese crypto community, replied with long-term partnership counter-offer. Let me introduce you to the community, their current reach, and their offer. **Hard Fork Cafe** Hard Fork Cafe is a podcast and a community that talks about everything cryptocurrency and, most recently, DeFi related. **Reach** As seen in the table below, they have a bunch of different communities, blogs, and social networks to disseminate our message. ![hfcafe](https://canada1.discourse-cdn.com/flex027/uploads/theindexdao/original/1X/97123122ba4fa2fcc307b25cba5499b9be7e42aa.png) **Offer** Here is the translated counter-offer: > HardFork usually partners in longer terms (3-6) months for promoting content in our channels and websites. Partnership is 800 euros p/month, and decreases as the partnership duration increases. > > Some partners prefer to do a one-time promotion of content/news, this will cost 300 euro for each promotion. **My 2c** I think these type of long term partnerships are something that we should definitely do in some shape or form. Being the Portuguese market very small, this might be a cost-effective opportunity for us to test out how we model content partnerships in the future. Regarding the costs, I think these values are too high compared to our impression mining rewards. I propose we do a counter offer or do a single trial run to figure out how much engagement we get per $ spent. If this sounds completely useless, I suggest we use this thread to figure out how we can start to do long term content partnerships. **The Vote** _Poll ([view on site](https://gov.indexcoop.com/t/portuguese-podcast-sponsorship/1419/1))_ ---
**Author:** ![mrvls\_brkfst](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/mrvls_brkfst/32/401_2.png) [@mrvls\_brkfst](https://gov.indexcoop.com/u/mrvls_brkfst)\ **Post date:** [4 May 2021 07:08 UTC](https://gov.indexcoop.com/t/portuguese-podcast-sponsorship/1419/2 "2021-05-04T07:08:31Z")
Great to see this. I know there are connections for English content and maybe we could dive into how these were costed and reviewed, I think ROI is key. @LemonadeAlpha can you point us to any resources? For me, @DefiJesus , can you expand on their audience, were you already a follower, do they have reach across Brazil as well as Portugal, do the follows seem a good fit for any of the Coop’s products? ---
**Author:** ![Cryptouf](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/cryptouf/32/205_2.png) [@Cryptouf](https://gov.indexcoop.com/u/Cryptouf)\ **Post date:** [4 May 2021 07:28 UTC](https://gov.indexcoop.com/t/portuguese-podcast-sponsorship/1419/3 "2021-05-04T07:28:38Z")
> [@DefiJesus](#): > > **Offer** > Here is the translated counter-offer: > > > HardFork usually partners in longer terms (3-6) months for promoting content in our channels and websites. Partnership is 800 euros p/month, and decreases as the partnership duration increases. > > > > Some partners prefer to do a one-time promotion of content/news, this will cost 300 euro for each promotion. It is crazy expensive ! $300 for a post for an account with only 412 followers on Twitter ? ---
**Author:** ![DefiJesus](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/defijesus/32/843_2.png) [@DefiJesus](https://gov.indexcoop.com/u/DefiJesus)\ **Post date:** [4 May 2021 16:08 UTC](https://gov.indexcoop.com/t/portuguese-podcast-sponsorship/1419/4 "2021-05-04T16:08:03Z")
> [@mrvls\_brkfst](#): > > For me, @DefiJesus , can you expand on their audience, were you already a follower, do they have reach across Brazil as well as Portugal, do the follows seem a good fit for any of the Coop’s products? I wasn’t a follower, but I don’t follow anything crypto related. Their reach is mostly Portugal although there might be some overlap with Brazil. After watching a couple of their shows and reading thru their groups, I think there is a quite a nice fit community-wise. The followers are crypto enthusiasts that are very interested in learning about DeFi, making our index products the perfect way to start dipping their toes into the DeFi ocean. > [@Cryptouf](#): > > It is crazy expensive ! > $300 for a post for an account with only 412 followers on Twitter ? I do agree it is expensive, this is only feasible if the prices are reduced. Their community is quite fragmented as you can see on the table above, but I think the $300 gets the post promoted across all their channels. One of their Facebook groups has 11k users, and it’s the biggest one in Portugal. Their livestreams average around 1.5k viewers. ---
**Author:** ![LemonadeAlpha](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/lemonadealpha/32/2481_2.png) [@LemonadeAlpha](https://gov.indexcoop.com/u/LemonadeAlpha)\ **Post date:** [6 May 2021 21:52 UTC](https://gov.indexcoop.com/t/portuguese-podcast-sponsorship/1419/5 "2021-05-06T21:52:01Z")
Hey @DefiJesus thank you for surfacing this and I want to applaud your focus on distribution! FYI we have a running CRM for sponsorship opportunities and have prioritized and been exploring a few already. I don’t think this opportunity will meet the pricing threshold that we like to be below, but they are always free to participate in impression mining.