# Proposing a Business Development Working Group II

**URL:** <https://gov.indexcoop.com/t/proposing-a-business-development-working-group-ii/1954>\
**Category:** Business Development\
**Created:** [13 July 2021 13:03 UTC](https://gov.indexcoop.com/t/proposing-a-business-development-working-group-ii/1954 "2021-07-13T13:03:21Z")\
**Posts on this page:** 1\
**Showing post:** 5

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**Author:** ![fallow8](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/fallow8/32/607_2.png) [@fallow8](https://gov.indexcoop.com/u/fallow8)\
**Post date:** [14 July 2021 15:15 UTC](https://gov.indexcoop.com/t/proposing-a-business-development-working-group-ii/1954/5 "2021-07-14T15:15:22Z")

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Good stuff, Simon. In the course of replying to @DarkForestCapital’s [comment on the IB post](https://gov.indexcoop.com/t/proposing-an-institutional-business-working-group/1965/2), it occurred to me that we were raising the bar on impact attribution across the Coop.

> [@BigSky7](#):
>
> **What impact will this project have?**
> 
> - Increase in unincentivized supply growth & unincentivized AUM
> - Increase in total holders
> - The formation of deep relationships throughout the crypto and DeFi ecosystem
> - Expanded extrinsic uses cases of Index Coop products in the Defi eco-system

Paraphrasing DFC’s questions and then some editorialization of my own.

What directly measures the success of this working group? How can we tie increases in supply, AUM, and holders back to BD?

I can guess at some of these, but in line with our Q3 priority of raising the bar for contributors in terms of impact and deliverables, I think WGLs should expand the details of impact and measurability in our proposals.

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_[View the full topic](https://gov.indexcoop.com/t/proposing-a-business-development-working-group-ii/1954)._