# Proposing a Business Development Working Group II

**URL:** <https://gov.indexcoop.com/t/proposing-a-business-development-working-group-ii/1954>\
**Category:** Business Development\
**Created:** [13 July 2021 13:03 UTC](https://gov.indexcoop.com/t/proposing-a-business-development-working-group-ii/1954 "2021-07-13T13:03:21Z")\
**Posts on this page:** 1\
**Showing post:** 7

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**Author:** ![Mringz](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/mringz/32/474_2.png) [@Mringz](https://gov.indexcoop.com/u/Mringz)\
**Post date:** [14 July 2021 17:47 UTC](https://gov.indexcoop.com/t/proposing-a-business-development-working-group-ii/1954/7 "2021-07-14T17:47:44Z")

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Hey @jdcook, Thanks for your response and I believe what you are bringing up is really important.

> [@jdcook](#):
>
> With that proposed as the second (tied) highest monthly item in the budget, it might make sense to include a paragraph or two on the current partnership strategy and how it relates to our [Q3-2021 Priorities](https://gov.indexcoop.com/t/relentless-focus-q3-2021-priorities/1848)? Or just as a way for the community to align on the efforts from BD in regards to parternships?

In regards to how BDWG activities relate to [Q3-2021 Priorities](https://gov.indexcoop.com/t/relentless-focus-q3-2021-priorities/1848). I definitely see our biggest impact with our activities towards the  
[Doubling down on the most effective growth & distribution tactics (Tier 2)](https://gov.indexcoop.com/t/relentless-focus-q3-2021-priorities/1848#tier-2-priorities-6).

We have already started some activities that will help us complete some of the tasks that were highlighted.

For example, based on the tier 2 priorities we have began doing the following:

- Major DeFi integrations (i.e. Aave) - @Matthew_Graham Is leading the efforts with the AAVE integration and has made good progress. Additionally, we are on the verge of completing the integration with [Rari Capital](https://gov.indexcoop.com/t/indexcoop-fuse-pool-on-rari-capital/1751) by creating our own dedicated FUSE pool.

- _Direct sales of Index products to high-demand audiences - i.e. DAOs_ - We have already made steps with the following post [DAO Treasury Sales Lead - BDWG](https://gov.indexcoop.com/t/dao-treasury-sales-lead-bdwg/1783) which subsequently lead to us creating a small working pod that is actively working on creating a dedicated verticle to execute this as a strategy.

- _Educational content_ - We have created a content strategy which we published in the forum here: [Extrinsic Productivity Content Strategy](https://gov.indexcoop.com/t/extrinsic-productivity-content-strategy/1855). The first article should be published this week.

In relation to what you are bringing up with our partnership strategy. It will still be focused on the following things:

1. Creating extrinsic productivity opportunities for all our products
2. Creating awareness of the extrinsic productivity opportunities for our products

These goals were highlighted in this post [DeFi Partnerships and Integrations Q2 and beyond](https://gov.indexcoop.com/t/defi-partnerships-and-integrations-q2-and-beyond/1375). Nothing has changed in the activities we are conducting. Even now while we are building liquidity on polygon we have already engaged with lending/borrowing protocols like Qi DAO and yield optimizers like Pickle finance to integrate our products on their L2 platforms.

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_[View the full topic](https://gov.indexcoop.com/t/proposing-a-business-development-working-group-ii/1954)._
