# Proposing a Growth Working Group III \[NEW BUDGET + POLL ADDED\]

**URL:** <https://gov.indexcoop.com/t/proposing-a-growth-working-group-iii-new-budget-poll-added/1953>\
**Category:** Growth + Marketing\
**Created:** [13 July 2021 05:12 UTC](https://gov.indexcoop.com/t/proposing-a-growth-working-group-iii-new-budget-poll-added/1953 "2021-07-13T05:12:38Z")\
**Posts on this page:** 1\
**Showing post:** 6

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**Author:** ![anon10525910](https://avatars.discourse-cdn.com/v4/letter/a/97f17d/32.png) [@anon10525910](https://gov.indexcoop.com/u/anon10525910)\
**Post date:** [16 July 2021 19:41 UTC](https://gov.indexcoop.com/t/proposing-a-growth-working-group-iii-new-budget-poll-added/1953/6 "2021-07-16T19:41:44Z")

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I will admit upfront that my comments here are entirely colored by the size of the budget 😅 as well as [Q3 Priorities](https://gov.indexcoop.com/t/relentless-focus-q3-2021-priorities/1848) 👇

> **Doubling down on the most effective growth/distribution tactics**
> 
> - Major DeFi integrations (i.e. Aave)
> - Major CEX listing
> - Direct sales of Index products to high-demand audiences - i.e. DAOs
> - Maximise twitter presence and reach
> - Educational content

What activities do you believe are _most_ effective and worth doubling down on? There seem to be a lot in this proposal.

> [@LemonadeAlpha](#):
>
> **Proposed Budget:**  
> $475,000 for 3 months (approx. 18,150 INDEX)

I am viewing this request from two vantage points

- What other working groups are requesting
- The amount the Coop may be spending on growth in Q3 (Growth + BD + Institutional Business == approx. $778,000)

$475 is ~2.4x the next-highest budget request, which is also growth related (BDWG, $192K), and ~4.2x yet another growth related budget (IBWG, $111K).

Further, it appears the GWG wallet still contains [~$208,000](https://etherscan.io/address/0xd4bcc2b5d21FE67c8bE351cDB47Ec1B2Cd7e84A7) as of writing.

With all that being said, here are some questions 👇 To help me understand.

* * *

> [@LemonadeAlpha](#):
>
> - Prioritize channels to efficiently reach our target audiences with that messaging

What channels are working? I know the Coop as a whole is working across a number of channels, though I’d suspect we are only getting results from a few.

On **Impact** - similar to my comment in the [PoC](https://gov.indexcoop.com/t/proposal-for-the-creation-of-the-people-organization-and-community-poc-wg-updated/1819/20) proposal

- What specific impact is this group working towards? for example,
- How many impressions today? What is goal?
- How many followers on Medium today? What is the goal?

> [@LemonadeAlpha](#):
>
> - Direct Sales Initiatives

What goes into this? How is this different than what the IB is doing and the BDWG?

Who is being sold to?

> [@LemonadeAlpha](#):
>
> APAC penetration

What is the current status of this? What is working? What is not working?

> [@LemonadeAlpha](#):
>
> @dev: strategy, website tech

Is this not covered by the CDWG stipend?

> [@LemonadeAlpha](#):
>
> @caf: micro content  
> @static : micro content

What is “micro content”?

**Marketing Promotions**  
What promotions are being targeted that require $75,000?

**Discretionary Programs**  
What programs are being targeted that requires $150,000?

Can these be done via IIP if the ticket-size is this big?

**Impression Mining**  
How many impressions has this program generated so far?  
How much per month are you spending on this program?

Why does this budget need to increase over time?

I’d assume there are diminishing returns to paying for impressions and that there is some place where effectiveness plateaus.

> [@LemonadeAlpha](#):
>
> -SaaS Licenses: CMS (e.g. Contently), Email (Getresponse)

Noticing a $15,000 budget here. What goes into this?

For “email” - i love [mixmax](https://www.mixmax.com/pricing/) which is $9/user/month.

Contently pricing is hard to find, but looks like, “Contently charges companies a subscription fee to use the software. Prices range from $3,000 to $25,000 a month, “and some big enterprise clients go higher than that,” Snow says.”

- It looks like other tools, like [Contentful](https://www.contentful.com/pricing/), are closer to ~$500

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