# Reaffirming Our Focus (North Star & Core KPIs) **URL:** \ **Category:** Governance\ **Created:** [25 February 2021 22:15 UTC](https://gov.indexcoop.com/t/reaffirming-our-focus-north-star-core-kpis/912 "2021-02-25T22:15:24Z")\ **Posts on this page:** 1\ **Showing post:** 20
**Author:** ![anon10525910](https://avatars.discourse-cdn.com/v4/letter/a/97f17d/32.png) [@anon10525910](https://gov.indexcoop.com/u/anon10525910)\ **Post date:** [3 March 2021 21:57 UTC](https://gov.indexcoop.com/t/reaffirming-our-focus-north-star-core-kpis/912/20 "2021-03-03T21:57:24Z")
Back for take 2 🎬 This time I’m hitting specific questions & feedback. **To set the table:** - This is an evolving conversation we’re having together - [Our principles](https://docs.indexcoop.com/our-guiding-principles) are front & center for me throughout it. - I am sharing thoughts while acknowledging that this 👇 doesn’t capture my full thinking or hit all nuance. I’m excited to pick up these convos in the coming days! > [@DarkForestCapital](#): > > One thing it would be good to clarify is how things that are not quantifiable by these metrics will be treated? For example there is a load of great work on the Index Coop side of things that doesn’t have a direct impact on these, but does ensure we are making the Coop successful and sustainable. I am definitely thinking about alllll that 🙂 Personally, I view everything you laid out (Analytics → Language ops) as **directly impacting** our overall success, growth and sustainability. They are critical pieces of the puzzle. Happy to go deeper, but that is the TLDR; Everything you laid out is directly impacting today and will directly impact tomorrow and to infinity (cc @0x_Dev, i know you had a similar question!) > [@verto0912](#): > > Another area I don’t see in your post, which I think is important, is liquidity. Having sufficient liquidity certainly measures user value and the utility of our products. If there’s no liquidity, other things don’t quite matter. Would love to get your thoughts on this point. Interesting, I hadn’t thought about liquidity 🤔 that seems more like an input than an output to me. For example, we could juice up liquidity with Liquidity Mining, and that wouldn’t necessarily indicate Index Coop success. Would love to hear how you think about it differently! > [@verto0912](#): > > It would be great to understand the experience of the Growth Working Group, the learnings and why you think that model is effective and can scale. 100% - excitied to pick up this convo where we left off on today’s org call! > [@Matthew\_Graham](#): > > Let’s start with flushing out Index Coop overall goals. The sooner we do this the better. amen to this > [@Matthew\_Graham](#): > > This process needs to be as inclusive as possible. amen to this too! Posting in the forum like this was step #1 to get convo going out in the open so that all can participate. I’m excited to continue this convo publicly & together in the forums, on calls, and in discord. > [@MrMadila](#): > > Makes sense to formalise decision making structures before making decisions. I hear you (& @verto0912 & @Matthew_Graham, and i know many others as well) and understand how important this ☝ is. This _specific_ post, and ensuing conversation, is intentionally narrow. It is driving towards rough alignment on the core metrics that we believe are helpful for coordinating our efforts today – rather than a set in stone decision or single solution for the larger org. challenges we all feel and started to talk about today 🙏 Based on all the responses here, we’ve made solid progress!! --- _[View the full topic](https://gov.indexcoop.com/t/reaffirming-our-focus-north-star-core-kpis/912)._