# The Index Cooperative Secret Master Plan \[Edit - 1\] **URL:** \ **Category:** Uncategorized\ **Created:** [13 October 2020 14:51 UTC](https://gov.indexcoop.com/t/the-index-cooperative-secret-master-plan-edit-1/130 "2020-10-13T14:51:23Z")\ **Posts on this page:** 1\ **Showing post:** 6
**Author:** ![DarkForestCapital](https://avatars.discourse-cdn.com/v4/letter/d/d6d6ee/32.png) [@DarkForestCapital](https://gov.indexcoop.com/u/DarkForestCapital)\ **Post date:** [13 October 2020 18:25 UTC](https://gov.indexcoop.com/t/the-index-cooperative-secret-master-plan-edit-1/130/6 "2020-10-13T18:25:00Z")
It’s great to have a little structure laid out like this, especially at the beginning of something so new and completely community-run. One thing I’d be cautious of is I think the target of $50m for DPI might be a distraction. The AUM will likely drop after the farming is over and while DPI is great and we should be marketing it, the first mover advantage won’t last long. It feels like after making a splash we should be pushing out new products or at least advertising the potential for other indices. In the meantime I totally agree with getting exchanges on board to list DPI as data shows a lot of people leave their crypto with exchanges. Speaking from personal experience I know a few people that buy a crypto asset on a CEX and forget about it. From that point of view index products are very retail friendly as they are designed to pretty much set and forget. Exchanges are happy because it’s another product with fees associated, Index benefits from performance/streaming fees, and the investor can literally buy and hold something that is actively working behind the scenes rather than an individual token sat in their exchange wallet. --- _[View the full topic](https://gov.indexcoop.com/t/the-index-cooperative-secret-master-plan-edit-1/130)._