# The sCoop - Contributor Newsletter - 2022.03.24 Thursday **URL:** https://gov.indexcoop.com/t/the-scoop-contributor-newsletter-2022-03-24-thursday/4055 **Category:** sCoop **Created:** [25 March 2022 00:44 UTC](https://gov.indexcoop.com/t/the-scoop-contributor-newsletter-2022-03-24-thursday/4055 "2022-03-25T00:44:00Z") **Posts on this page:** 1 **Page:** 1
### Author: ![coolhorsegirl](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.indexcoop.com/coolhorsegirl/32/2473_2.png) [@coolhorsegirl](https://gov.indexcoop.com/u/coolhorsegirl) #### Post date: [25 March 2022 00:44 UTC](https://gov.indexcoop.com/t/the-scoop-contributor-newsletter-2022-03-24-thursday/4055/1 "2022-03-25T00:44:00Z")
_Fresh Owlpha, curated daily._ _This is [@IndexCoopDAO](https://twitter.com/indexcoopdao)._ ([previous issue](https://gov.indexcoop.com/t/the-scoop-contributor-newsletter-2022-03-22-tuesday/4048)) ![The sCoop](https://canada1.discourse-cdn.com/flex027/uploads/theindexdao/original/2X/6/6a51563efe13ee3dfb4f93058eb32acc019a1201.jpeg) _On Wednesday, Owls discussed product strategy and heard from @DocHabanero of Product Nest. Thursday saw Growth’s Community Call where @Mringz of BD Pod took a deep dive into the latest on wallet integrations._ _Tomorrow, @theyoungcrews talks to Same Kezemian of Frax Finance in DeFridays on Twitter Spaces at 21:00 UTC. POAP available, as per. See ya there._ **Announcements:** - _**[VOTING LIVE:](https://snapshot.org/#/index-coop.eth)**_ **Nests:** - [[NOMINATIONS CLOSED] Index Council V2: Nomination Thread and Process](https://gov.indexcoop.com/t/nominations-closed-index-council-v2-nomination-thread-and-process/4040) # We’re a product DAO, and this is how we win **Leadership Forum** | [slides](https://docs.google.com/presentation/d/1momen1MHjLOea-XkJHFX7inz4-nPQcN5HO9w_ibP4Gc/edit#slide=id.g11eeab75015_0_5) This Leadership Forum, @DocHabanero led us in a talk on Product Strategy. A reminder to use the new [Leadership Forum Agenda Queue](https://www.notion.so/index-coop/a2c65baf84f946a7b7cdfe2d3361a29b?v=78e0417b16754c5c9a66b2207a0feaeb) to propose and upvote/downvote topics proposed for discussion in future leadership forums. In 2022, we’ve launched 6 products, with 2 more expected to launch by the end of March. The three mighty pillars of the new product strategy: - Market Focus - Profit Orientation - Skills Upgrade _Market Focus_ This means developing products that the market wants based on regular and in-depth market surveys, the most recent of which just completed with 120 respondents, 12 treasuries interviewed, 30 participating contributors, and an average treasury size of $80m. The goal is to define customer segments to target our products by segment, prioritizing products in the pipeline according to market demand. _Profit Orientation_ Products are designed for profitability; we’ve instated a requirement that new products have a minimum profit margin of 70%. Also toward the goal of profitability, we’re looking to optimize product and underlying liquidity, rationalize liquidity provision and liquidity mining incentives, and minimize rebalancing. _Skills Upgrade_ This is internally focused; we want to bring product design in-house and develop our own market validation techniques. We’ll create a pricing strategy, prioritize technical requirements, and standardize templates to calculate underlying liquidity and profitability. _How’re we speeding up product development?_ 1. We simplify steps. We removed redundant decision gates to use the significantly streamlined DG template, streamlined PRD on Notion, and moved product roadmap and design in-house. 2. We work more in batch. We declare market validation for entire categories, gained DG approval for series instead of individual products, and gained DG approval for multiple chains simultaneously. 3. We work within technical parameters. We work within existing tech capabilities and closely with products’ underlying protocol. 4. We improve communication and culture. With the help of the new Contributor Server, we develop a culture of learning from past successes and failures, increasing tempo and doing more in parallel. We also give informal heads up to investors before DG forum posting. Wagmi, guys—we’re planning on shipping 11+ products by the end of 2022 ([check out the product roadmap](https://www.notion.so/index-coop/747d92d6af8b4296bdc0a59eeff7b226?v=9bc10c6512374b49805e18eb520a87a9)). Next up are icETH and JPG. Look forward to 'em. # Synergy: not just a buzzword **Growth Nest** | slides available soon - check the GDrive @Mringz is up with a deep dive on Business Development Pod’s work on wallet integrations. BD aims to grow awareness and increase accessibility for IC products by listing those products on DeFi protocols, wallet providers, L2 scaling solutions, and L1 side chains, while also increasing the TVL of our products held in DAO treasuries. Crypto wallet providers are key to AUM growth. They enable us to increase awareness and accessibility of our products beyond our website. Crypto wallets are focused on making web3 platforms and Dapps more accessible to retail users by abstracting the complexities of interacting with the blockchain. Think: where would the average non-degen look to buy? They’re probably more likely to find us on Argent than [indexcoop.com](http://indexcoop.com). Wallet providers create extrinsic accessibility; we provide intrinsic accessibility as we abstract away the complexities of crypto investing and interacting with DeFi protocols for exposure. This, frens, is synergy. Our approach to crypto wallet partnerships follows a step-by-step process: 1. Research outcomes 2. Data compiling and aggregation 3. Prioritization 4. Outreach 5. Execution What metrics do we use to determine wallet provider prioritization? Some examples: total recorded users, Android/iOS/desktop support, supported blockchains, fiat on-ramp (super important for your family members who don’t own crypto yet), Dapp support, number of Twitter followers (where the majority of our marketing happens), and data transparency. We’ve launched and completed our Argent campaign! Our Wallet Tracker Notion Database is 70% complete. Check it out [here](https://www.notion.so/index-coop/Wallet-Providers-Tracker-98281953376f44cca637f35808a22553), and follow along for updates. **Friday Meetings:** (UTC/1-hr, UON) 2100 - ‘DeFridays with the Coop’ with [Sam Kazemian](https://twitter.com/samkazemian) of [Frax Finance](https://twitter.com/fraxfinance) (on Twitter Spaces) **DAOwlpha:** _“Tension in DAOs is inevitable / Trying to avoid it makes no sense / Ability to navigate that tension is what matters.”_ - [@chaserchapman](https://twitter.com/chaserchapman/status/1507025908619780104?s=20&t=rCa4g61wltqxXkWlgHkH9A) Hoot Hoot! - @coolhorsegirl