IIP: 183
Title: Index Coop Advisor Program: Accelerating Index Coop’s Community and Growth
Status: Final
Author(s): @jordan.t @TheYoungCrews
Reviewer(s): @dev
Created: 2024-02-07
Introducing Index Coop’s new advisor program, an initiative designed to build a close network of highly influential individuals across crypto, finance and web3. These advisors will play a critical role in promoting our products, contributing strategic insights to the organization, and helping shape the future of Index Coop.
Abstract
The advisor program, scheduled to launch in Q1 of 2024, aims to assemble a diverse group of 5-10 individuals to promote Index Coop products and integrations, garner valuable strategic insights, and enhance our market presence and community engagement. Supporting this initiative is a 1% (100,000 units) pool of INDEX from the Index Coop treasury to be allocated through vesting contracts, with an additional .25% (25,000 units) INDEX unlocked bi-yearly for two years (2% in total).
In our search for the right partners, we are focussing on alignment with our organizational vision and program expectations, and will take as much time as necessary to build the ideal team. The program will be overseen by Index Coop Partnerships team, but will draw on the expertise and input from contributors across the Index Coop community. This collaborative approach ensures a broad, well-rounded perspective in guiding the program to success.
Motivation
With the tailwinds from the Bitcoin ETF and an improving macro environment, we believe now is a critical time for Index Coop, and onboarding a select group of key opinion leaders and advisors could help the organization:
- Offer different perspectives and bridge knowledge gaps faster and more efficiently
- Boost our product marketing reach and community vibrancy
- Increase the hit rate and reach of our integration and listing efforts
- Increase brand legitimacy amongst our target audience
This program is part of a renewed effort from Index Coop to double down on product reach and community engagement.
Potential Advisor Personas
We are targeting diverse personas, each bringing unique strengths and perspectives to our program.
- Key Opinion Leaders (KOLs): Influencers and thought leaders in investing and crypto. They’ll extend our product marketing reach and bring our products to a broader audience across various regions, languages and backgrounds.
- Fintech Leaders: Individuals with a track record in creating successful fintech platforms, providing valuable product advice and strategic input.
- DeFi Builders: Innovators and developers in the DeFi space, offering insights on building effective and user-friendly DeFi products and services.
- DeFi Investors: Groups or individuals with significant influence in the DeFi investment space, who have used or are likely to use our products. Their networks and knowledge are critical for attracting large-scale purchasers.
Expectations
Expectations will vary depending on the individual’s expertise and experience, and will be mutually agreed upon during the discovery process. However, some areas of focus will be:
- Creating and disseminating content that showcases the value of Index Coop products
- Engaging with our community across various platforms and events
- Endorsing our products in alignment with their audience and personal brand
- Utilizing their networks to introduce new purchasers and opportunities to Index Coop
- Taking time to share opinions and provide strategic insights to the Coop
Fundamental to the program’s success is unwavering advocacy and belief in Index Coop’s Thesis, which states that all value that can be tokenized will be, and will be managed onchain, and Mission, which states that Index Coop will be the management layer for onchain value.
Defining Success and Monitoring
The program will be a success if our advisors lead to an increase in net dollar flow into our products, mainly via the facilitation of new opportunities across integrations and media, direct attribution to product engagement through social media campaigns, or meaningful advice that creates positive change.
Index Coop, led by the Partnerships team, will regularly assess performance against our expectations and objectives, ready to adapt based on feedback, trends, and community insights. At any point, both parties have the right to exit the program, reneging the vesting contract and returning INDEX back to the treasury account.
Voting
FOR: Unlock 1% (100,000 units) INDEX from Index Coop’s Treasury to facilitate the program, and an additional .25% (25,000 units) bi-yearly for two years (2% in total).
- Vote passes: 100,000 INDEX unlocked
- Vote passes + 6 months: 25,000 INDEX unlocked
- Vote passes + 12 months: 25,000 INDEX unlocked
- Vote passes + 18 months: 25,000 INDEX unlocked
- Vote passes + 24 months: 25,000 INDEX unlocked
AGAINST: No action taken
