Partnerships = any agreement with a third-party.
Distribution is one sub-category. Engaging a service provider (eg, lawyer or accountant) is another. There are many.
My goal is to get us thinking about and ultimately setting up a system for engaging with third-parties.
Of course, putting content into the system can get very nuanced (eg, how do we treat formal versus informal distribution partners?). That’s one level below setting up the system.