From our product and growth call earlier today and last week, it seems like we’re on board with having a content creation challenge to create large amounts of community created content for the Index Coop. As a recap, there’s a proposal below that outlines the details for the Index Coop Creative Contest.
- Create Awareness - Create more awareness for the Index Coop.
- Content - Create months of marketing created in a few weeks.
- Growth - Onboard more members into the Index community and more holders of DPI.
- Leverage Treasury - Utilize the treasury to reward creative contributors to the Index Coop.
- Creative Community - Tap into the creative community and create fun and engaging content for the coop together.
Creative Challenge Specifications
Name: The Index Creative Challenge
Description: A creative challenge where creators are encouraged to create content about the Index Coop, and are rewarded prizes for creating the best content. Submissions can include videos, art, graphic design, infographics, articles, music, thoughtful tweets, memes, and more.
Reward: $15,000 worth of INDEX. This is ~3,420 INDEX @ $4.39 as of Dec 7th 2020.
We’ll most likely update this amount to reflect new price info when we launch the event.
- 1st: 800 INDEX
- 2nd: 550 INDEX
- 3rd: 450 INDEX
- 4th: 300 INDEX
- 5th: 200 INDEX
- 6th - 10th: 100 INDEX
- 11th - 20th: 50 INDEX
- Promotion Raffle: 115 INDEX
The promotion raffle is about ~$500 worth of Index for people who retweet certain tweets that the Index Coop Twitter puts out in order to incentivize early sharing and awareness.
- Raffle Length - The raffle will start when the competition starts and end midway through, on December 23rd.
- Keeping It Fair - In order to keep the raffle fair, if anyone is suspected to be cheating by botting or creating inorganic content through fake accounts, judges will reserve the right to remove that participant from getting the prize.
Dates: 3 Weeks, Dec 14th - Jan 4th. Allows for 3 weekends for people to create content.
- Submissions should be on topic and meaningful for the Index Coop.
- There are no limits to the submissions you can make.
- When submitting:
- You must follow @indexcoop.
- You must add #IndexChallenge to the tweet so we can find the submissions.
- Top 5 Judging - Top submissions 1-5th place will be voted on by the community through Snapshot.
- Judging 6th-20th Place - 6th - 20th will be voted on by the Index top contributors, Set team, and DeFi Pulse team.
- Pull Funds - Use funds from IIP-010 to fund the Index Creative Challenge.
- Create Submissions Tracking - Create a system for tracking submissions that’ll be better than scanning the #indexchallenge hashtag on Twitter. We can most likely come up with a system by next week.
- Post Announcement - Mon, Dec 14th - Release an announcement on the Index Twitter and Medium, with community members helping to share and amplify the message.
- Run The Contest - Dec 14th - Jan 4th - Monitor submissions and help promote good submissions on socials. Create additional promotion campaigns during the contest to make it grow more (@Gabriel’s suggestion).
- Create Ongoing Promotion Campaign - Release the content consistently over the next few weeks and months after the contest.
Edit 1 - Added in a Promotion Raffle, where users can be rewarded a portion of the prize pool for retweeting the Creative Challenge content on Twitter.