DAO Treasury Sales Lead - BDWG

Authors: @mringz @bigsky7 @metfanmike @fallow8 @oneski22


Business Development Working Group (BDWG) is looking for a contributor to lead the development of a DAO Treasury Sales strategy.


DAO Treasuries face concentration risks from being overexposed to their governance token. A solution to this common problem is incorporating a degree of diversification. Index Cooperative products - particularly DPI and eventually SYI - are logical targets for helping DAO Treasuries to diversify their portfolios.

The immediate goal is to flesh out our strategy for achieving this vision, which will increase our North Star Metrics if successful.


  • A strategy brief that helps us to better understand:
    • What is the current status of DAO Treasuries? (i.e., assets, holidings)
    • Who are the key decision makers at each DAO?
    • How should we pitch the concept?
    • What would be the process for major DAOs to approve a diversification?

If the community member develops a thoughtful strategy, the strong hope/expectation is that he or she will also look to lead the implementation of that strategy (although this is not a requirement). This is a fantastic opportunity to drive results and build relationships across the DeFi ecosystem.

If you are interested in developing this strategy forward, please reach out to BigSky and Mringz on Discord. Candidates will be asked to present their strategy during our weekly BD call detailing their findings and approach to implementing the strategy.


There was some early work on this back in Dec and I believe there are at least two spreadsheets of info collected. I have one of them and will dm the link. The landscape has likely changed but I remember that there were some interesting DAO finds, some that are big but you don’t hear about so much.

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I have personally experience the importance of WG in DAO communities especially one that is a Defi DAO like the coop.

Like strength of strong ties and weak ties one have to build and leverage on relationships accros different projects and DAOs.

I have made little progress since I joined this working group and it has help me understood how WGs products, conversions and projects help influence the coop’s growth generally.

Looking forward to proposing soon🥰.


A dedicated index coop fan!


Hey @Mringz @mrvls_brkfst just wondering how this is progressing as looking at developing a research-led onboarding path for APAC and would be keen to use these questions to provide a guide for treasury focused research projects.

Rather than developing a comprehensive strategy, it would be more of a process of multiple contributors building upon the information that exists so that over time we gather a comprehensive overview and have the means to keep it regularly updated by new contributions?

I would expect BD leads would use the information to develop strategy. Thoughts?

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Hi @lee0007 Something like this makes a lot of sense. The BD Notion has some articles dedicated to treasury management. There are also sections with important forum posts and general resources to get some context. Could absolutely turn this into an onboarding process. @ajay55 also created a fantastic survey for DAO treasuries.

Happy to help and discuss possible strategies :).

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