Proposing a Business Development Working Group II

Hey @jdcook, Thanks for your response and I believe what you are bringing up is really important.

In regards to how BDWG activities relate to Q3-2021 Priorities. I definitely see our biggest impact with our activities towards the
Doubling down on the most effective growth & distribution tactics (Tier 2).

We have already started some activities that will help us complete some of the tasks that were highlighted.

For example, based on the tier 2 priorities we have began doing the following:

  • Major DeFi integrations (i.e. Aave) - @Matthew_Graham Is leading the efforts with the AAVE integration and has made good progress. Additionally, we are on the verge of completing the integration with Rari Capital by creating our own dedicated FUSE pool.

  • Direct sales of Index products to high-demand audiences - i.e. DAOs - We have already made steps with the following post DAO Treasury Sales Lead - BDWG which subsequently lead to us creating a small working pod that is actively working on creating a dedicated verticle to execute this as a strategy.

  • Educational content - We have created a content strategy which we published in the forum here: Extrinsic Productivity Content Strategy. The first article should be published this week.

In relation to what you are bringing up with our partnership strategy. It will still be focused on the following things:

  1. Creating extrinsic productivity opportunities for all our products
  2. Creating awareness of the extrinsic productivity opportunities for our products

These goals were highlighted in this post DeFi Partnerships and Integrations Q2 and beyond. Nothing has changed in the activities we are conducting. Even now while we are building liquidity on polygon we have already engaged with lending/borrowing protocols like Qi DAO and yield optimizers like Pickle finance to integrate our products on their L2 platforms.

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