TLDR; operating under the GWG, language-ops requests $40,080 for the three months to October. This would employ 10+ coop members, create evergreen content, retain language skills within the Coop, help test and develop new markets, increase reach, help foster trust among non-native English speakers, and further diversify the Coop.
It is tempting to fit language work under other growth categories such as content writing and impression mining. Eventually this should be so. Now, while the languages establish themselves in the Coop and catch up with the amazing work being done in content creation, it is necessary to separate out some budget and find what works and what should be nurtured.
Some workings and reasonings
The last six Index Coop medium blogs by word count:
632 - 350 - 886 - 1148 - 1721 - 690
That’s an average of 905 words per post. At a middle industry rate of $0.20 per word, the average for an article is $181. This is similar to previous bounty rewards for blogs: June $142, May $173, April $193, March $179.
It should be noted that translation rates hover around $0.20 per word, depending on language and difficulty, but this does not recognise that our Coop contributors also publish the articles, and maintain a platform for doing so. Compensation of $0.30 per word is closer to the author’s suggested $0.35 and seems fairer.
The aim of the next three months is to increase the impact of localised content and lead languages towards self-sufficiency. This will be achieved by translating more regularly and by publicising through localised social media. Impressions for social media and the posts will be measured over three months to understand growth and also what content works better. (I would like to work on attribution analytics though see the difficulties)
Assuming 4 average blogs per month for each language, plus effective social posts ($150/lang/month), plus room for an extra language (for a total of 10), $37,080 covers 3 months.
For my part, while only ever seeing myself as providing the occasional motivational push, I would be happy to continue coordinating and supporting people working in this area. I would do this in a way that lifts as much burden as possible from GWG daily operations and that integrates with the Coop as dynamically as possible. In recognition of my limited time, I ask for $3000 for the three months, for a total of $40,080.
If all languages don’t hit all the targets for the whole three months, there will be tokens to return to the treasury.
While I have spoken on the need for language ops funding with several coop members and there are many possibilities, I recognise this is a first outing and hope input can help deliver rewards worthy of the contributors.
A little context
Index Coop has blogs in 9 languages. These have developed intrinsically without a specific budget or platform, they found their own platforms and were rewarded from the bounties of @LemonadeAlpha, myself, and recently @DarkForestCapital .
Several translators have worked with the Coop for over half a year and have shown great commitment, resourcefulness, and desire to build the Coops reputation by spreading the word of its business and products. More recently, new-starters are showing great promise with media platforms and reach.
While I hope each contributor understands they are not just a tool in a box from my communications with them, it is sometimes difficult to give a satisfying shout-out to everyone in public - so here are a brief few words that may also provide context for those not so closely involved:
Chinese Mandarin - @Tudou: writing content for WeChat and posting socials on Weibo, also providing outreach to local media outlets such as Odaily. A fantastic individual effort for Chinese content.
French - @Cryptouf has developed a whole website subsection for the Coop and posts blogs prolifically, DeFi really is the future of France.
German - @ela and @Martin between them have long covered the Coop’s content. There is now a dedicated substack to unify all German Coop content, plus twitter.
Russian - Crypto-Sova and akonun consistently cover the Coop in Russian for the bounty rewards - браво!
Spanish - @Sver now blogs several times a week and tweets daily, after some acclimatisation, the fire is now well lit.
Swedish - @blurb (nakamomo) has 0x and Substack running for the Coop, blogging consistently since the beginning of the year.
Turkish - @insidetrader is self motivated and a consistent blogger, often translating more than just the bounty content.
Malay - @pujimak_in has just joined but is asking all the right questions and even has his blog setup on IPFS.
Portuguese - laridsaldanah is something special on Twitch in another life but has started a new blog for Coop content and is keen to do more after good feedback. I also understand that finding the women-in-index-coop-dream-team was a bit of a win.
Some languages have more than one translator. Some translators have more time, and others less, but language-ops contributors not only translate Coop content, they have a great understanding of the Coop, perhaps a side-effect of all that reading and translating! I had just wanted to make short post to ask for a budget so this is now likely ill placed here, apologies, Lemonade. I had to get this written out, time and tiredness be damned. I’ll happily work to make it work.
Language-ops contributors well deserve a more structured rewards system. One that allows them to more readily commit time and which enables them to be part of growing the Coop into a global DeFi powerhouse.