Just catching up on this convo. Agree with most of what has been written.
+1 for # Holders
as North Star. Essentially we are selling index products, hence customer (aka user) numbers should be a priority
+1 for # Unit Supply Growth
& Mint Volume
Again, high number of units sold/minted implies high demand aka happy customers
Tbh I’m struggling a bit to grasp what exactly differentiates NorthStar from KPIs. I assume it’s sort of long term strategic goals vs. tactical “how-to-get-there” metrics.
Anyway, I’d see trading volume and liquidity as KPIs, as they determine how much we can sell (or how big of a trade). Plus I liked the store analogy used a few times before, in that it should be our goal to place our products in as many “stores” (aka exchanges) as possible. Essentially this comes back to product availability.
Things like revenue/income are just an outcome of our efforts, they’ll come naturally if we successfully achieve our north star and KPIs.
Interesting that nobody mentioned $INDEX price appreciation as KPI. This shows how product focused we are!
Regarding TVL, I’m also not a big fan of using this metric, as it can be misleading when looking at it isolated.