I want to put up a vote for us to consider a new logo for the Index Coop. For the past few weeks, the community has been using a new and old version of the logo interchangeably, but the community hasn’t come to a formal decision on which logo to use.
The Goal
The goal of the chosen logo should be to represent the Index Coop in the best way possible.
As a refresher on the Index Coop’s mission, it is to focus on launching, growing, and maintaining the world’s best structured crypto products, and to simplify investor’s experiences when accessing the digital asset markets.
We want to recognize the commitment to quality that we have as a community and how we hold ourselves to a high standard, but also that we are a group of fun and creative people, which allows us to come closer as a community and helps us think creatively for the solutions we create.
The Vote
With that in mind, I’m putting up a vote below on what we’d like to do as a community when it comes to choosing a logo that represents the Index Coop. The options are to use the old logo, the new logo, or to make a new one altogether.
I can’t find it now but a few weeks back in one of the community calls you showed some designs with the new logo head and a full body, some variations on this:
I think having a logo with a full owl would be better for a couple of reasons:
Owl emoji directly translates to the more professional logo, similar to Uniswap. This means we can keep using the owl emoji on all the social channels and it will become associated with the official logo.
I agree that a new logo could be helpful. We can easily leverage the awesome design talent in the DeFi world by holding a design contest with a significant financial award of Index to the top three finishers.
The value of a memorable and sticky design cannot be overstated.
I liked the old logo. It provides more possibilities to be creative (e.g. for Twitter banners ), compared to a rather rigid one-color logo. But I understand that an emoji doesn’t look professional.
I like the idea of @DarkForestCapital that we keep the emoji (as the mascot for non-official purposes on social media) and create a more professional version as the official logo. Having a contest as proposed by @BigSky7 would be very interesting!
I concur with this comment, that the new logo is good and worthy of my vote, but seeing the Minerva logo makes me want to see options for the new logo with bevels, shades and colour.
It is not just about the logo. The design will need a reload. It has to be more professional if it should attract millions of people in the future.
Let me say something about the two logos above.
The first, the old one, is not a logo at all. It is an iOS emoji if I type „owl“ this will come up. So it is not unique and not professional because it doesn’t fulfill the criteria of a logo/signet. (Simple, unique, usable for different cases (different media, sizes etc)
The second one, the new, is good. Fits better to logo needs for sure. And has also a quite modern appearance.
But I think we should go as far as possible with abstraction. Just think of the Nike logo. Do you think of the statue at Louvre, Paris? If you don’t know about it Google please.
Also the Owl is already occupied by other project. An argument for going a little further.
But like I said before maybe it is time to thing about design in general. You know. Colors, fonts, forms etc.
can we even turn some logos into NFTs? Badger worked with MEME on this. Maybe we should reach out to the team there. @LemonadeAlpha & @reganbozman something GWG could support?
I see it more about bringing more people into the community than direct AUM growth. I think a partnership with MEME for an owl-inspired set of NFTs would be cool.
At the same time, I do agree that perhaps this is not the most high impact thing we can do and should be doing right now.
But if it’s to create an Official logo, I think you need more than 2 weeks. Especially if you want qualitative entries
Prize is very high !
Community is good, but it can also turn into a popularity contest. Especially if advertise on Twitter.
A small comity can shortlist 10 entries can be better, and then the community vote for the best one.
I was part of several contests and it’s usually works quit well
I am not sure about it, too.
This contest thing I don’t know. Who is going to judge here? This is a non crypto related topic it is more about marketing/pm.
Would Starbucks ask their employees about to choose a new logo. Or Deutsche Bank shareholders about a new logo…
I know this sounds like the old style way, but there is a reason why it is handled that way.
And also keep in mind this is not just about the Logo. It is about the whole corporate design.
So it is not just about the Logo, you have to have a fitting type face, too. And what about a slogan?
As a normie, when talk to my normie friends, I don’t know if they would take it serious, when I talk about the BlackRock of Blockchain, and they see an emoji Owl when they enter website.
Product is very good, crew is very smart. But package/presentation has to be also professional to build trust.
), compared to a rather rigid one-color logo. But I understand that an emoji doesn’t look professional.
