I will admit upfront that my comments here are entirely colored by the size of the budget 
as well as Q3 Priorities 
Doubling down on the most effective growth/distribution tactics
- Major DeFi integrations (i.e. Aave)
- Major CEX listing
- Direct sales of Index products to high-demand audiences - i.e. DAOs
- Maximise twitter presence and reach
- Educational content
What activities do you believe are most effective and worth doubling down on? There seem to be a lot in this proposal.
I am viewing this request from two vantage points
- What other working groups are requesting
- The amount the Coop may be spending on growth in Q3 (Growth + BD + Institutional Business == approx. $778,000)
$475 is ~2.4x the next-highest budget request, which is also growth related (BDWG, $192K), and ~4.2x yet another growth related budget (IBWG, $111K).
Further, it appears the GWG wallet still contains ~$208,000 as of writing.
With all that being said, here are some questions To help me understand.
What channels are working? I know the Coop as a whole is working across a number of channels, though I’d suspect we are only getting results from a few.
On Impact - similar to my comment in the PoC proposal
- What specific impact is this group working towards? for example,
- How many impressions today? What is goal?
- How many followers on Medium today? What is the goal?
What goes into this? How is this different than what the IB is doing and the BDWG?
Who is being sold to?
What is the current status of this? What is working? What is not working?
Is this not covered by the CDWG stipend?
What is “micro content”?
Marketing Promotions
What promotions are being targeted that require $75,000?
Discretionary Programs
What programs are being targeted that requires $150,000?
Can these be done via IIP if the ticket-size is this big?
Impression Mining
How many impressions has this program generated so far?
How much per month are you spending on this program?
Why does this budget need to increase over time?
I’d assume there are diminishing returns to paying for impressions and that there is some place where effectiveness plateaus.
Noticing a $15,000 budget here. What goes into this?
For “email” - i love mixmax which is $9/user/month.
Contently pricing is hard to find, but looks like, “Contently charges companies a subscription fee to use the software. Prices range from $3,000 to $25,000 a month, “and some big enterprise clients go higher than that,” Snow says.”
- It looks like other tools, like Contentful, are closer to ~$500