Fantastic work here which I think gives great inheritance to now realize in the brand framework doc we’ve been discussing.
I was also very interested in the fault line between edgy, crypto brand with dank memes and buttoned up, respectful crypto asset manager you can really trust with thousands/tens of thousands of your hard earned savings. I’m biased towards the later with fun brand accents which still show hints that we’re quite cool - and were definitely cool in college 
I also think we can have a deep, core brand framework, which we can slightly lean left or right from depending on the context. Eg landing page for institutional investors vs Twitter cards/assets for individual investor DeFi natives. You know what I mean.
Look forward to talking about this as we head to brand framework process… after MVI launch I guess .
