We did a one week campaign that was at its core an impression mining campaign. Overall, it was a successful campaign and we were able to generate some good marketing buzz making the payouts well worth it. That being said, it’s clear to me that in order for an impression mining program to work, it truly needs to be a program rather than just a campaign. And it’ll continue to be important to clearly define the value proposition themes we want contributors to nail down on.
A huge benefit of launching an ongoing impression mining program vs. a 1 week campaign is that you get to build on momentum. After the 1 week campaign ended we saw those contributors dial back their contributions to Notional - no surprise really. Being able to build report with each contributor via consistent income and a growing impact will go a long way here.
Expecting to launch a full program this Q (hopefully in April)!