TL;DR Impression mining allows anyone to become a publisher brand / micro-influencer, paid by Index Coop
Index Coop sells product by engaging prospective customers and leading them down the acquisition funnel. In order to do so effectively, we attempt to distill our core values into messaging that resonates with our target customers—and then meet them where they congregate.
Despite the ability to effectively message our value–unless we have cost-effective, high-volume channels to acquire target customers–we will not grow.
Index Coop is limited in traditional large-volume paid channels such as Facebook, Google (Youtube), and Twitter advertising platforms. The GWG is testing niche, crypto-friendly paid channels (Coingecko, Brave Browser, Decrypt, etc) and at the newsletter level, however it Is unlikely these will effectively scale with the Coop’s needs. Because of this, Index Coop must lean heavily on the few channels that have potential for cost effective, high-volume acquisition.
Index Coop has seen its greatest success marketing at the social level, with organic Twitter marketing and with viral content—often leveraging a distribution partner such as Bankless. Announcing and trumpeting Index Coop and product achievements, use-cases, promotions, et al generates several hundred-thousand impressions per week across official and supplementary accounts. To date, these activities have produced astounding ROI as the costs are generally comprised solely of labor.
The motivation behind impression mining is to try and incentivize a widening of the number of accounts participating in Index Coop promotion. The aim is to determine if volume can scale without diluting cost-efficiency too much.
No cost // Small funnel (x00,000 Impressions/wk) → Small cost // Wide funnel (xx,000,000 Impressions/wk)
The program would seek to treat any and every account as if they were a certified Index Coop influencer/publisher, and to ascribe an open ended CPM (cost per 1000 impressions) for certain media types:
Social Impressions (e.g. Twitter) - $10 / 1k impressions
Editorial Content (e.g. Blog posts) - $25 / 1k reads
Video Content (e.g. Youtube, Twitter Video, Tik-Tok) - $50 / 1k views
EXAMPLE: @DCinvestor brings receipts from 11 tweets about IC or its products from March 2021 totaling 240k impressions; he is rewarded with $2.4k worth of INDEX.
Participants will simply snap a screenshot of their impression counts and submit to the portal for a monthly stipend (paid in $INDEX). Judging submissions is at the sole discretion of GWG. The reviewers reserve the right to cap a payment or deem an account ineligible for current or future rewards.
The program will not tolerate/reward:
- Spamming followers
- Paid impressions
- General trickery
- Inauthentic content
- Misleading content
- Saturation of themes
Unless you have built up an audience beforehand, consistent success with this program will not generally come swiftly.
Any Coop member receiving a pre-determined stipend by the Coop or on a vesting program is not eligible for rewards
Guidelines and workshops for effective posting/publishing and brand-building will be held and shared. In general, content should aim to be:
- Aesthetically pleasing
- Uniquely Insightful (Use-Case, how-to, history, stat/metric, story, testimonial, infographic, video)
- Feedback on parameters
- Kick off program internally
- Content workshop
- Post guidelines to Gitbook
- Impressions Submission portal
- External participants