Branding is everything. Naming, logos, typography, the tone of voice we use in communications, motion design on animations, the vibe in the air when we host an event. Even calling each other Owls is branding. It’s. the outward expression of who we are, but we need to figure out who we are first before anyone can help us externalize it. IMO we’re kinda in the teenager phase where we want to be grownups but we haven’t quite figured everything out yet
4 Likes